Brand Guidelines
Visual identity and brand standards that define Skellup's presence across all touchpoints and communications.
Brand Elements
Essential components that define our visual identity and brand consistency across all platforms.
Logo Guidelines
Maintain consistent logo usage across all brand touchpoints.
- Maintain minimum clearspace equal to logo height
- Do not stretch, distort, or rotate the logo
- Do not change logo colors
- Avoid cluttered backgrounds
Photography Style
Visual guidelines for brand imagery and content creation.
- Authentic and candid moments
- Natural lighting and vibrant colors
- Diverse and inclusive representation
- Focus on human connections
Color Palette
Our official brand colors for digital and print media
#FFC107
Primary Yellow
#FF8C00
Secondary Orange
#2D3748
Dark Gray
Typography
Poppins and Inter font families for all brand communications
Poppins
Used for headings and hero text
Heading Bold
Font-weight: 700-800Heading Semibold
Font-weight: 600Inter
Used for body text and UI elements
Semibold Text
Font-weight: 600Regular Text
Font-weight: 400Brand Voice
How we communicate with our community and express our brand personality
Empowering
Inspiring and supportive language that lifts our community
Clear & Direct
Simple, straightforward communication without jargon
Inclusive
Welcoming and accessible to creators from all backgrounds
Authentic
Genuine and real in all interactions and communications